Roughly half a year ago, I was tasked with launching a new business blog site for Sidekick, a contact productivity tool built in HubSpot's startup labs.
I was thinking certain, i am posting blogs for HubSpot for more than 2 yrs. Using full ownership of a brand new content entity is easy, correct?
We spent days Googling "how to start a fresh blog site." And each single time, my search engine results revealed equivalent, duplicated, worn-out, and unhelpful guidance.
"simply begin writing!"
Ummm by what?
"Share your site on social networking!"
"Create quality content and it surely will get found!"
We believed totally lost.
Happily, I happened to be working with an incredible staff. My supervisor, Brian Balfour, had mastered the art of market study. And my teammate, Dan Wolchonok, had the most wonderful mix of coding expertise and marketing and advertising passion to rapidly ship experiments. The three folks worked collectively to introduce what's today the Sidekick Blog, and within five months we generated over 22, 000 engaged e-mail customers and retained about 30, 000 monthly web log people.
Today, we don't achieve these numbers through all of the correct moves. We messed-up lots of times. But the vital thing we learned throughout this entire process had been it shouldn't be this challenging discover ways to introduce and develop a blog. So I recorded each step we took, hoping to share a starting playbook that other people could adopt and employ. The following is the fact that playbook. Find out about it to understand how you can really launch and develop a small business blog site.
If you discovered this deck helpful, kindly share it. The more its shared, the fewer marketers are left in the dark when they take on the exhilarating (and hairpulling) process of launching a business blog. Here are some tweets make use of:Eventually! The foolproof playbook on "just how to Launch & Grow a company weblog" via @hubspot (Click To Tweet!)