Idea new

April 10, 2016
New Idea Award

Afghan farmers cultivate opium poppy because they have to give their families—and for a lot of bad outlying Afghans, poppy growing is the only reliable source of money, credit, and usage of cropland. IDEA-NEW is dissuading Afghans from growing poppy by increasing use of licit, commercially viable, alternate sources of earnings.

Sample Strategies

  • Respond rapidly to community-identified needs—for roadways, water, energy, regional reconstruction—with tasks that foster trust and infuse communities with jobs and income.
  • Build on those gains with long-lasting tasks targeting sustainable development in farming and outlying development. IDEA-NEW is in 15 of Afghanistan’s 34 provinces and 152 priority areas.

Choose Outcomes

  • Created 55, 041 full time comparable jobs in agriculture, community-constructed infrastructure, and rural-business development tasks and paid over $7.8 million in earnings.
  • Benefited 1, 089, 356 households through community-constructed infrastructure tasks, agriculture-voucher programs, grants and capacity-building tasks.
  • Expanded 14, 522 hectares of alternate crops under cultivation.
  • Trained 497, 009 farmers on ways to boost agriculture efficiency and 2, 577 federal government line staff in places pertaining to their particular work.
  • Provided instruction to 15, 347 company owners—including 9, 804 women—to boost their company abilities while increasing their particular sales.
  • Facilitated above $8.1 million in farming exports.
  • IDEA-NEW prioritizes regional procurement, and it has procured $13 million from Afghan suppliers.
  • Offered improved care and administration for longer than 9.4 million livestock.

Client: U.S. Department for International Developing

Idea New Ad By Mahesh Babu Telugu
Idea New Ad By Mahesh Babu Telugu
idea new advertisement 2015
idea new advertisement 2015
New idea 708
New idea 708

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